80 20 Sales and Marketing

80 20 Sales and Marketing Author Perry Marshall
ISBN-10 9781599185057
Year 2013-08-13
Pages 240
Language en
Publisher Entrepreneur Press
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Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

80 20 Sales and Marketing

80 20 Sales and Marketing Author Perry Marshall
ISBN-10 9781613082362
Year 2013-07-22
Pages 240
Language en
Publisher Entrepreneur Press
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Summary 80 20 Sales and Marketing

Summary  80 20 Sales and Marketing Author BusinessNews Publishing
ISBN-10 9782511023945
Year 2014-10-28
Pages 15
Language en
Publisher Primento
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The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author states that this concept is an essential tool in sales and marketing as you can focus your efforts where they will really make a difference. By learning and applying the 80/20 principle, you will be able to identify which areas of your marketing are the most effective and arm yourself with all the tools you need to boost sales. Added-value of this summary: • Save time • Understand the key principles • Expand your business skills To learn more, read “80/20 Sales and Marketing” to learn one of the most useful principles in sales and marketing and find out where you should really be focusing your efforts.

Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising Author Perry Marshall
ISBN-10 9781599185460
Year 2015-02-03
Pages 268
Language en
Publisher Entrepreneur Press
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"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

The 80 20 Manager

The 80 20 Manager Author Richard Koch
ISBN-10 9780316243056
Year 2013-10-01
Pages 288
Language en
Publisher Little, Brown
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Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work--without stress or long hours. In his bestselling book The 80/20 Principle, Richard Koch showed readers how to put the 80/20 Principle--the idea that 80 percent of results come from just 20 percent of effort--into practice in their personal lives. Now in THE 80/20 MANAGER, he demonstrates how to apply the principle to management. An 80/20 manager learns to focus only on the issues that really matter, achieving exceptional results, and feeling successful everyday while working less hard in fewer hours. A large number of managers--especially in these difficult times--feel completely overwhelmed. Their inboxes are overflowing and they constantly struggle to finish their to-do lists, leaving little time for the things that really matter. THE 80/20 MANAGER shows a new way to look at management--and at life--to enjoy work and build a successful and fulfilling career.

Ultimate Guide to Google AdWords

Ultimate Guide to Google AdWords Author Perry Marshall
ISBN-10 9781613082805
Year 2014-10-01
Pages 314
Language en
Publisher Entrepreneur Press
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Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing Author Perry Marshall
ISBN-10 9781613083239
Year 2016-01-18
Pages 258
Language en
Publisher Entrepreneur Press
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Living the 80 20 Way

Living the 80 20 Way Author Richard Koch
ISBN-10 9781473644762
Year 2011-02-22
Pages 228
Language en
Publisher Nicholas Brealey
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Acclaimed entrepreneur and author Richard Koch changed the face of the business world with The 80/20 Principle. In Living the 80/20 Way, a self-help bestseller, he returns to show how working and worrying less can transform our personal lives. Koch takes the widely renowned 80/20 principle and shows how in today's cluttered and stressful world, working out the few things that are really important, and the few methods that will give us those things, leads to increased happiness and greater success. Living the 80/20 Way explains why 'less is more' isn't just a saying, but a sure-fire method to achieve your goals and live your best life.

The Star Principle

The Star Principle Author Richard Koch
ISBN-10 9780748118120
Year 2010-03-04
Pages 272
Language en
Publisher Hachette UK
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Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself. THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options. Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Do It Marketing

Do It  Marketing Author David Newman
ISBN-10 9780814432877
Year 2013-06-05
Pages 288
Language en
Publisher AMACOM Div American Mgmt Assn
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As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: • Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world • Get noticed • Position yourself as an expert • Become the obvious choice in your market • Do social media right • Zero in on your customers’ pain/gain factors • Learn to speak their language • Get a steady stream of referrals • Identify and focus on high-payoff activities • Cultivate and leverage enthusiastic advocates • And more Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

Evolution 2 0

Evolution 2 0 Author Perry Marshall
ISBN-10 9781940363905
Year 2015-09-01
Pages 300
Language en
Publisher BenBella Books, Inc.
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In the ongoing debate about evolution, science and faith face off. But the truth is both sides are right and wrong. In one corner: Atheists like Richard Dawkins, Daniel Dennett, and Jerry Coyne. They insist evolution happens by blind random accident. Their devout adherence to Neo-Darwinism omits the latest science, glossing over crucial questions and fascinating details. In the other corner: Intelligent Design advocates like William Dembski, Stephen Meyer, and Michael Behe. Many defy scientific consensus, maintaining that evolution is a fraud and rejecting common ancestry outright. There is a third way. Evolution 2.0 proves that, while evolution is not a hoax, neither is it random nor accidental. Changes are targeted, adaptive, and aware. You’ll discover: How organisms re-engineer their genetic destiny in real time Amazing systems living things use to re-design themselves Every cell is armed with machinery for editing its own DNA The five amazing tools organisms use to alter their genetics 70 years of scientific discoveries—of which the public has heard virtually nothing! Perry Marshall approached evolution with skepticism for religious reasons. As an engineer, he rejected the concept of organisms randomly evolving. But an epiphany—that DNA is code, much like data in our digital age—sparked a 10-year journey of in-depth research into more than 70 years of under-reported evolutionary science. This led to a new understanding of evolution—an evolution 2.0 that not only furthers technology and medicine, but fuels our sense of wonder at life itself. This book will open your eyes and transform your thinking about evolution and God. You’ll gain a deeper appreciation for our place in the universe. You’ll see the world around you as you’ve never seen it before. Evolution 2.0 pinpoints the central mystery of biology, offering a multimillion dollar technology prize at naturalcode.org to the first person who can solve it.

The 80 20 Principle

The 80 20 Principle Author Richard Koch
ISBN-10 9780385528313
Year 2011-11-09
Pages 288
Language en
Publisher Crown Business
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How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highly effective people and organizations. Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies. The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives. From the Trade Paperback edition.

Simplify

Simplify Author Richard Koch
ISBN-10 9780349411859
Year 2016-04-07
Pages 336
Language en
Publisher Hachette UK
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For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer. The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.

80 20 Internet Lead Generation

80 20 Internet Lead Generation Author Scott Dennison
ISBN-10 151181540X
Year 2015-04-20
Pages 208
Language en
Publisher CreateSpace
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According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get callsfrom prospects interested in the products and services they're selling.This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring:* Clarity about exactly who your ideal client is* Your business USP (Unique Selling Proposition)* A process for effective keyword generation/targeting* Professional landing pages for PPC lead generation* A well-designed Website, built for lead conversion/generation* Great content, properly optimized for search (one part of SEO)* Professional back-link campaigns (the other part of SEO)With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.